Why early Zuesie customers are onboarded personally

Automated onboarding is useful when a product is mature. At launch it can hide important friction. We would rather spend a short call setting up the first customers properly and hear exactly where the product confuses them.

For the launch phase, new accounts are therefore reviewed before workspace activation. The seven-day trial starts when the workspace is activated, not when an application is submitted.

That also gives us a chance to confirm properties, units, pricing and distribution before a new operator starts changing live inventory.

As the process becomes repeatable, more of that onboarding will move into governed automation without removing the ability to reach a human.